Each pair of shoes has different themes, and this product’s theme is “Rock’n Roll.” The first poster features an exit sign, conveying the message that consumers should go and buy Fluevog’s shoes right away. The idea is that buying Fluevog’s shoes can be an opportunity to add some spark to a routine, predictable life. The lady, who is holding a chemical bottle with Fluevog shoes inside, is wearing a gas mask because Fluevog shoes are highly addictive.
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Chemical bottle women |
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EXIT with Fluevog! |
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magazine mock up |
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